I wonder if Pierre Balmain would have thought that during the worlds biggest financial crisis in history, his fashion house would be the most successful and setting new limits when he founded Balmain back in 1945.
This is all down to Christophe Decarnin, a small town shy french man who was appointed in 2005 after the house of Balmain filed for bankruptcy and was bought by private investors. Before, Decarnin designed at Paco Rabanne for over a decade.
Since the relaunch of Balmain, its sales figures have more than doubled and there is no end in sight, with all the celebrities falling for the price tag of more than $1900 for a pair of jeans, who is surprised. When the new S/S 09 collection hit Browns in London, the jeans were sold out within a week and Balmain currently can not match the demand.
No wonder they call it Balmania...
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