‘Greed’, directed by Roman Polanski, starring Michelle Williams and Natalie Portman
Dazed & Confused Exclusively Previews Francesco Vezzoli’s latest film project ‘Greed’, directed by Roman Polanski, starring Michelle Williams and Natalie Portman
Italian artist Francesco Vezzoli's latest project Greed, in his own words, is the "logical step" from his previous tease acts – a play that was never going to run, a trailer for a movie that was never going to be produced and election ads for candidates that were not actually running for office.
Beyond Vezzoli's initial expectations, iconic director Roman Polanski directed the 60-second film, and which he was given total creative freedom over, while actresses Natalie Portman and Michelle Williams star in the advert. The perfume bottle itself is a reinterpretation of Marcel Duchamp's Eau de Voilette, which featured an image of Duchamp dressed up as his female alter ego Rrose Selavy, shot by Man Ray. Instead, the Greed bottle features Vezzoli in female disguise, shot by Francesco Scavullo.
Vezzoli fully immersed himself into trying to answer the question of what attracts people to a perfume and how to replicate the media build-up of a perfume campaign. http://www.dazeddigital.com/Fashion/article/1769/1/Francesco_Vezzolis_Greed_Online_Premiere
Dazed & Confused Exclusively Previews Francesco Vezzoli’s latest film project ‘Greed’, directed by Roman Polanski, starring Michelle Williams and Natalie Portman
Italian artist Francesco Vezzoli's latest project Greed, in his own words, is the "logical step" from his previous tease acts – a play that was never going to run, a trailer for a movie that was never going to be produced and election ads for candidates that were not actually running for office.
Beyond Vezzoli's initial expectations, iconic director Roman Polanski directed the 60-second film, and which he was given total creative freedom over, while actresses Natalie Portman and Michelle Williams star in the advert. The perfume bottle itself is a reinterpretation of Marcel Duchamp's Eau de Voilette, which featured an image of Duchamp dressed up as his female alter ego Rrose Selavy, shot by Man Ray. Instead, the Greed bottle features Vezzoli in female disguise, shot by Francesco Scavullo.
Vezzoli fully immersed himself into trying to answer the question of what attracts people to a perfume and how to replicate the media build-up of a perfume campaign. http://www.dazeddigital.com/Fashion/article/1769/1/Francesco_Vezzolis_Greed_Online_Premiere
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